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Yushuqian -- Genuine Liquor-making for 205 Years

  Yushuqian Liquor Co., Ltd. is located in Yushu City, Jilin Province. The city has been known as the “No. 1 Granary in the World”, an ancient home of beautiful liquor and an important birthplace of liquor culture in Northeastern China. The liquor from here is reputed as a model of northern-flavor liquor in China. The liquor culture of the city can be dated far back to the Tang Dynasty, as evidenced in the poem, “An old man in his 70s still sells liquor, and thousands of kettles and jars are displayed in front of the gate with flowers. The elm seeds on the roadside look like coins, may I buy your liquor with them?” The brewing history of Yushuqian started in 1812 (during the reign of Emperor Jiaqing in the Qing Dynasty) as “Juchengfa Boiler”. The genuine brewing has been passed from through “seven generations” over two hundred years. The 234 Changbai Mountain high-quality yellow pine wooden vessels treasured by Yushuqian Liquor created the Guinness World Record for the distillery for using “the largest number of wooden liquor vessels”.


  Yushu was liberated in 1945, and Yushuqian Liquor was restored the next year and was changed from “Juchengfa” to Yushu State-owned Distillery. As an inheritor of ancient techniques and a practitioner of “total-sense experience”, it continued the northern spirits standard passed down through seven generations and protected the unique liquor vessel craftsmanship. The Yushu Daqu brand was born in 1972 and won a ministerial award as an excellent brand in 1984. Its excellent quality was recognized and endorsed by several national leaders including Deng Liqun, former Propaganda Minister of the Central Committee of the Communist Party of China, Cheng Siyuan, former Vice Chairman of the Standing Committee of the National People’s Congress, and Wang Zhongyu, former Vice Chairman of the Chinese People’s Political Consultative Conference, in the form of inscription. Since 2009, more than ten leaders at or above the vice-provincial level in Jilin Province have visited Yushuqian for research, which promoted the rapid development of Yushuqian Liquor. To celebrate the establishment of Yushuqian Yipinxuan and the Liquor Vessel Cultural Festival of Yushuqian, liquor master Gao Yueming, famous liquor experts Ji Keliang, Wang Guiyu and Li Yongqing, Chinese liquor appraisers Gao Jun and Li Wei, and international brewing master Lai Gaohuai came to guide the brewing practice and the construction of the distillery and liquor culture. Yushuqian Liquor is the first liquor factory in northern China that has been turned into a cultural distillery. It is also the first liquor company to offer and advocate a trip to the distillery for liquor lovers so that they can have experience and interact with the Chinese liquor culture through total senses.


  Adhering to the business philosophy of “putting quality first”, Yushuqian Liquor has successfully launched best-sellers like Yushuqian No. 1 Series, Yushuqian No. 1 Vintage Series, Yushu Daqu Vintage Series, Yushuqian Liquor Vessel Series,and Yushuqian Liquor Vessel Vintage Series. Among them, Yushuqian No. 1 Series and Yushu Daqu Vintage Series have become representatives of high-end liquor in Jilin Province. Yushuqian brand has become a liquor model in Jilin Province. Yushuqian is moving closer towards the corporate goal of “being the leader of high-end liquor in Northeastern China”.


Tengzhou Jinyuanchun Liquor Co., Ltd.

  Tengzhou Jinyuanchun Liquor Co., Ltd. (hereinafter referred to as Jinyuanchun Liquor) is located in the hometown of Mo Zi and Lu Ban – Tengzhou City of Shandong Province. Its east is close to Yimeng Mountains; its west is close to Weishan Lake; its south is close to Jiangsu Province, Henan Province and Anhui Province; and its north is close to the holy land of Qufu City. It is warm and humid and the clear spring flows all year round, hence it is named Tengzhou.


  Jinyuanchun Liquor was founded in September 1948 and its predecessor was Tengzhou Jinghe Liquor Making Co., Ltd. It was the first state-owned enterprise in Tengzhou City after the founding of New China. In August 2006, Jindong Group reorganized Tengzhou Jinghe Liquor Making Co., Ltd. and established Tengzhou Jinyuanchun Liquor Co., Ltd. Jinyuanchun Liquor has been developed fast through constantly shaping the advanced enterprise culture, changing the concept of ideas, transforming the operation mechanism, highlighting the brand advantage and grasping the quality of products.


  Jinyuanchun Liquor has two major brands of “Jinyuanchun” and “Tenggong” which are famous trademarks in Shandong Province. The Jinyuanchun brand has successively launched series of Stars and Treasure. The liquid makers adopt the unique liquid-making techniques and strictly follow the six traditional rules; carefully select the fine grains such as purple-skin-stem sorghum, streaky wheat, six-rowed barley, and high-quality soybeans for starter propagation; and adopt the rice steamer method with rigorous steps handed down from generation to generation. The original liquor is stored in the liquor container framed by 175-layer rice paper with the mysterious craftsmanship in constant temperature. The magic techniques unifying nature and human efforts in Tengzhou create the current Jinyuanchun liquor body which is clear and mellow, sweet and cool, natural and smooth, and has lingering taste with a special thick fragrance style in North China.


  Over the past six decades, Jinyuanchun Liquor has risen through ups and downs. Tenggong liquor has won the first special gold award in the First Chinese Liquor Culture Exquisite Exhibition, the Golden Prize in the Fifth World Liquor Quality Exhibition in Tokyo of Japan, and Gold Award in Panamanian Wine and Beverage Tasting. Jinyuanchun Classic 1948 won the Innovative Liquor Brand in Shandong Province in 2010 and won the Silver Award in the Spirits Selection by Concours Mondialde Bruxelles in 2017. The Jinyuanchun Liquor has successively won the honorary titles such as Consumer Satisfaction Unit in Shandong Province and the Most Popular Supplier Award in Shandong Cuisine Industry.


  Taste classics and depth and practice innovation and development. The project of Ecological Liquor-making Park of Jinyuanchun Liquor of Jindong Liquor Group formally started construction on April 9, 2016. The project has total investments of RMB 1.5 billion. After the completion, the annual output of thickly fragrant yeast original liquor will reach 20,000t and the annual output value will reach RMB 5 billion. It will be an ecological, landscaping, industrial tourism, and environmental protection project.


  Jinyuanchun Liquor adheres to the principle of “quality first, integrity and trustworthiness, mutual benefit and win-win”; aims to build its own brand value and take “accelerating development, coordinating development and sustainable development” as the working principle, fully implements and makes liquor through craftsmanship. Jinyuanchun Liquor will continue the Chinese liquor culture and open the new chapter of a flourishing age through the mellow flavor of special charm.

Taibai Liquor Co., Ltd.

  Shanxi Taibai Liquor Co., Ltd., established in 1956, is a manufacturer of good-quality liquor in China. Located at the foot of Taibai Mountain who is a main peak of Qinling Range, it enjoys a good natural environment with sweet water, fertile land, pleasant weather, convenient transportation, providing a natural basis for liquor manufacturing. Its leading product “Taibai brand”, one of representatives of Fengxiang liquor, originated from Shangzhou, prospered in Tang and Song dynasties. It was famous in Taibai Mountain, and became well-known because of Li Bai who was a famous poet in Tang Dynasty. It has been over 6000 years since it was verified by unearthed relics, so it is one of the oldest liquors in China. The Company owns assets totaling RMB 402 million, covering an area of 405mu, and running the two factories of Shoushan and Jinqu, two hotels of Chengqu and Taibai Mountain. There are 500 employees currently, including 3 judges for liquor at national level, 9 judges for liquor at provincial level, and its annual productivity of finished liquor reaches 30,000t.


  Taibai Liquor is produced from top-quality sorghum, barley, wheat and pea are produced to be mesotherm hard liquor as saccharified leavening agent, and its solid residues are fermented level by level in clay dark cellar, steamed and refined by traditional Laoliuzeng process; then it becomes mellow after it is stored in liquor sea and ma jar, then scientifically mixed It is clear and transparent, mellow and refined, full and pleasant, with harmonious and lingering tastes. Now there are three large series, i.e., Fengxiang flavor, Fengjian compound flavor and strong flavor, covering 18 types and over 100 products. Fengjian compound liquor is originated by Taibai Liquor Company which owns intellectual property right of its production process. Its production process of Fengjian compound liquor produced by fermentation method has passed provincial scientific and technological achievement authentication in November 2007 and won first prize in municipal scientific progress and second prize provincially in succession in 2008. It has declared national patent and been reputed by the expert in the filed of liquor nationwide as “Fengjian compound Taibai liquor has made revolutionary breakthrough in production progress of liquor in China.”


  Due to its good quality, Taibai Liquor ranked first provincially and was appraised as one of eight famous liquors in China in 1962; it was listed into Stories of China’s Famous Liquors in 1973; praised as top-quality product in 1981; appraised as Shaanxi famous liquor in 1985; and titled as national silver prize and China’s top-quality wine in 1988; won golden prize in China Food Expo and sliver prize in the first Beijing International Food Expo in 1989; won golden prize in Hongkong International Food Expo in 1992; and kept its nationally excellent level at the national liquor quality inspection and appraisal meeting in 1994; and was honored with quality inspection-free product as its quality reaches the standard for 3 consecutive years in implementation of brand strategies, unified supervision and examination and irregular examination in 1995; in the same year it was honored with Shaanxi famous food by the provincial government; honored with national quality food in 2000; honored with China’s famous food in 2001; honored with qualified product detected by national authorities in 2002; honored with safe food of honest enterprise in food industry in China; honored with China’s protected product of original place in 2005, it has won over 50 prizes successively and obtained “ISO9001-20000 Standard” quality system certification and product quality authentication by CQM. The enterprise is appraised as “Advanced Quality-benefit Enterprise in Food Industry in China”, “One of 100 Top enterprises in Liquor Industry in China, “One of 100 Advanced Enterprises in Liquor Industry in China”, and “Contract Honoring and Trustworthy” entities in China, “Contract Observing and Trustworthy Enterprise in China”, “Time-honored Enterprise in China”, “One of 500 Top enterprises with Best Economic Efficiency in Beverage Industry in China”, “Advanced Quality-benefit Enterprise in Food Industry in China” , “One of 100 Top Enterprises in Liquor Industry in China”, “One of 100 Advanced Enterprises in Brewing Industry in China”, “Advanced Quality-benefit Enterprises in Light Industry in China” , “Business Brand Enterprises in China”; and honored with “Shaanxi Famous Liquor”, “Shaanxi Famous Product”, “Top-quality Liquor in China”, “National Geographical Landmark Product”; Taibai Liquor trademark was identified as Shaanxi Famous Trademark and Chinese Famous Trademark successively.

Anhui Linshui Liquor Co., Ltd.

  Anhui Linshui Liquor Co., Ltd. (formerly known as Anhui Zhonghua Yuquan Distillery, hereinafter referred to as “Linshui Liquor”) is a famous and excellent liquor enterprise in Anhui Province. The company is located in the ancient town of Linshui, a millennial hometown of liquor in western Anhui that has a long history and enjoys unique geographical advantages with “72 springs” and the confluence of three rivers, which provides superior liquor making conditions.


  The predecessor of the distillery was Wulong Xingfang, a distillery which was founded in the late Qing Dynasty and flourished in the Republic of China. Linshui people inherit the millennial intangible cultural heritage of liquor making and own 117 historical cellars that can be dated back to over a hundred years ago. Linshui liquor is very popular among consumers due to its unique liquor body and style.


  In January 2004, the Factory was wholly acquired by Jindong Group. With the strong capital strength and advanced management philosophy, Jindong Group has injected a steady stream of vitality into the old factory and renamed the Zhonghua Yuquan Liquor Factory to Anhui Linshui Liquor Co., Ltd.


  After the founding of New China in 1949, the government established “State-owned Anhui Linshui Distillery” on the basis of Wulong Xingfang. It was one of the earliest liquor companies in New China. Its brands “Linshui”, “Linshui Yuquan”, and “Huangjia Qingyan” were recognized as “Famous Brands in Anhui Province”. In the only three official liquor competitions in Anhui Province held during 1981, 1983, and 1986, Linshui Liquor was the champion in a row. In January 2004, the distillery became a wholly-owned subsidiary of Jindong Group and was renamed Anhui Linshui Liquor Co., Ltd.


  In 2008, Linshui Liquor prospectively developed the cave stored liquor strategy and chose Dabie Mountain that extends eight hundred li as the site of cave storage to make liquor. This strategy started the trend of cave storage for Anhui liquor. In 2012, as the largest single liquor storage cave in China, Cave No. 6 along the six-kilometer cave cluster in Dabie Mountain in Linshui, was recognized by the Shanghai China Guinness Book of Records and was reputed as “the first liquor storage cave in China”; the cave as a private liquor cellar that Linshui Yuquan carved out on the banks of Wanfo Lake in 2016 has become a treasure place for liquor lovers from all over the country to store good liquor. Linshui Yuquan Cave Storage Liquor Cultural Festival, an annual event that Linshui Liquor has held since 2014, is not only a brand ceremony celebrated every year, but also one of the most professional and most immersive benchmark events to promote the cave storage liquor culture in China.


 The star product “Linshui Yuquan Full-Year Cave Storage Liquor” is praised by consumers as a cultural liquor product full of oriental flavor, thanks to its internal and external refined quality and unique packaging and design style. In 2017, this product won the global “World Star Packaging Award”, as well as “Famous-Brand Product in Anhui” and “Golden Cup Award of the Annual Meeting of Liquor Jury in Anhui Province”.


  With a royal temperament, “Linshui Yuquan 20-Year Vintage” is loved by many businessmen. Consumers in West Anhui affectionately call it “Little Moutai in West Anhui”. This product won the honor of “Famous-Brand Product in Anhui” in 2018.


  In Concours Mondial de Bruxelles - Spirits Selection (“Oscar in the liquor industry”), “Linshui Ten-Year Jar Sealed Liquor” and “Linshui Yuquan Full-Year Cave Storage Liquor” won five international medals in 2015, 2019, and 2020 respectively. “Linshui Yuquan Full-Year Cave Storage Liquor· Hand Made by Master” won the Grand Gold Award in 2020. This was the supreme award in the liquor industry and the first Grand Gold Award won by Anhui liquor.


  Linshui Liquor passes down the brewing techniques and affection from generation to generation. Devoted to the craftsmanship of cave storage liquor uninterruptedly for 13 years, it makes beautiful liquor with ingenuous cave storage techniques day in and day out, decade after decade. It is committed to making representative high-quality liquor in China and continuing the glory of time-honored famous liquor.

Jinliufu Distillery

  The first bottle of Jinliufu white liquor came off from the Wuliangye production workshop in 1998. With its excellent liquor quality, novel packaging and profound cultural heritage, Jinliufu was favored by consumers and was known as the “Blessed Liquor for Chinese”. The Jinliufu Brand is defined as “Six Blessings”: longevity, wealth, health, virtues, harmony, and filial piety.


  Jinliufu is the top white liquor brand for Chinese in joyous occasions, family reunion dinners, and visiting relatives and friends, and it is one of the few high-value brands with high popularity, high reputation and high association within China. In 2017, the brand value of Jinliufu reached RMB 30.2 billion certified by the authority.


  Jinliufu is one of the brands recognized as “China Well-known Trademark” in the white liquor industry. The brand positioning of the “Blessed Liquor for Chinese” has been deeply rooted in the consumers and “Enjoying the Blessed Liquor in Moment of Happiness” has become one of the new folk customs through the promotions of integrating marketing activities such as “Olympic blessing-Jinliufu”, “Enjoy Jinliufu for My Happiness”, “Enjoy Jinliufu for Reunion in Mid-autumn Festival”, “Enjoy Jinliufu for Going Home at Spring Festival”, “Mutual Assistance Alliance for Going Home at Spring Festival Funded by Jinliufu” and “Family Portrait with Jinliufu”. The super single product “A Jar of Good Liquor” was released in 2016 and soon became the hottest one in the white liquor industry. The Jinliufu Brand had a new upgrade in 2017 and the brand slogan was changed to the “Blessed Liquor for China” from “Blessed Liquor for Chinese”. With a more concise logo design and a more focused strategy of super single product, the Jinliufu Brand has welcomed a big change since its birth 20 years ago.

Guilin Xiangshan Distillery Co., Ltd.

  The predecessor of Guilin Xiangshan Distillery Co., Ltd. was Guangxi Quanzhou Xiangshan Liquor Factory located in the east of Quanzhou City - north of the ancient city full of clear waters and green hills, fishes, rice and flowers, and also located in the confluence of Xiang River, Guan River and Wanxiang River.


  Its predecessor was a liquor processing factory founded by the Private Liquor Organization I in Quanzhou County established by a Chinese monopoly company on July 1, 1954 and belonged to a state-owned enterprise. In December of the same year, it was renamed as the locally state-owned liquor factory in Quanzhou County, which was led by the Industrial Section of Quanzhou County Government. In December 1955, the Private Liquor Organization II in Quanzhou County adopted the public-private partnership according to the national policy of private reform, and changed the name to Liquor Factory in Quanzhou County. In March 1956, the three Liquor Organizations of Shaoshui, Miaotou and Shitang were received as the branch factories; and two private medicinal liquor stores of Yuyuanheng and Yutongheng in Heping Street were received to establish the locally state-owned Medicinal Liquor Factory in Quanzhou County. In April 1958, the Medicinal Liquor Factory was merged and named changed to the locally state-owned Liquor Factory in Quanzhou County. The Liquor Factory was located in Banqiaotou of the Town and moved to the east gate in October. With the production development, the production area in airport apron was expanded in 1979, and the factory was named as Xiangshan Liquor Factory in Quanzhou County and then changed name to Quanzhou Xiangshan Liquor Factory. With the concept of powerful combination and enterprise development of Quanzhou County Government, Jinliufu in Jindong Group invested and integrated Guangxi Quanzhou Xiangshan Distillery and established Guilin Xiangshan Distillery Co., Ltd. in April 2008.


  Guilin Xiangshan Distillery Co., Ltd. now boasts all kinds of nearly 70 technicians, advanced production equipment, complete test facilities, perfect quality management system, product research and development center of autonomous region level, and advanced test equipment; passed ISO9001 quality management system certification in 2003, passed the food safety system certification in 2011, passed the 3-level standard safe production certification in 2015, and passed ISO14001:2004 environmental management system and OHSAS18001:2007 occupational health and safety management system certification in February 2016. The products are sold all over China and exported to Southeast Asian countries, USA and Canada. Guilin Xiangshan Distillery Co., Ltd. has been successively awarded as Advanced Quality Enterprise by Ministry of Light Industry, Outstanding Enterprise by Ministry of Light Industry, Advanced Enterprise in Guangxi Province, Enterprise of Compliance with Contact and Credit across China, Top 100 Advanced Enterprises in National Liquor-making Industry, and Top 100 Enterprise Titles in China Liquor Industry.


  Guilin Xiangshan Distillery Co., Ltd. produces rice-fragrance liquor, dewy liquor, healthy liquor and others. Its leading product “Xiangshan Liquor” is one of the representative liquor of Chinese rice-fragrance liquor. Its raw material is the high-quality rice and the specially-made pure rhizopus yeast is added as saccharification fermentation starter. The liquor adopts the traditional semi-liquid and semi-solid small jar for diastatic fermentation, goes through traditional distillation, and is stored in pottery jar for a long time through careful blending. Xiangshan liquor is famous for its style of “clear and transparent, sweet and fragrant, mellow and clean, and smooth lingering taste”. Xiangshan liquor had been awarded as the National High-quality Liquor for four consecutive years since it participated in the National Liquor Appraisal Contest from 1963 to 1989. It has been awarded as the Famous Brand Product in Guangxi and always maintained the title of Famous Liquor in Guangxi. In 2010, it was awarded as the honorable title of China Time-honored Brand. In the same year, Xiangshan liquor became the National Geographic Symbol product. The traditional liquor-making processes of Xiangshan liquor were selected into the protection list of intangible cultural heritage in Guangxi. In 2013, Xiangshan liquor won the Award Nomination of the First Mayor of Quality Award in Guilin City. Its trademark “Xiangshan Brand” has been evaluated as the famous trademark in Guangxi Province and has become a trustworthy commodity for consumers.


  In order to create the high-end products of rice-fragrance liquor and get rid of the low-end rice-fragrance liquor, Xiangshan products have been constantly innovated and have developed marketable products according to market demands. The success of Aged Xiangshan Jar broke the rumor that there was no high-end rice-fragrance liquor. After three decades of introducing the high-end product of Aged Xiangshan Jar, Xiangshan Distillery developed mixed-fragrant Guilin serious of products through organic combination of rice fragrance, deep fragrance, and thick fragrance. The products were highly praised by national liquor experts due to the characteristics of “rice flavor in deep fragrance, deep fragrance in rice, clear but not light, thick but not gaudy, elegant and mellow, sweet, lingering and special. Once marketed, it was immediately recognized by consumers and opened up a new world for the development of rice-fragrance liquor. In the “Liquor Quality Inspection and Evaluation Exchange Activities Involving Hunan Province, Hubei Province, Jiangxi Province, Guangxi Province, Fujian Province, and Chongqing City” held in 2012, 2014 and 2015, the Aged Xiangshan Jar and Gui I were awarded with Golden Medal of Honor for 3 times appraised by 200 experts. The Aged Xiangshan Jar-XV won the Golden Medal by over 200 international white liquor judges in the Spirits Selection by Concours Mondialde Bruxelles held in Guiyang City in 2015.


  Over the years, the Guangxi Autonomous Region leaders have paid much attention to the development of the Guilin Xiangshan Distillery Co., Ltd., and have visited and inspected it for many times. Mr. Zhao Fulin, Party Secretary of Guangxi Autonomous Region, visited Guilin Xiangshan Distillery Co., Ltd. in 1992 and said: “improve product quality and expand sales” to encourage the company to continue to produce more and better products for consumers. Later, more leaders visited this company, including Wang Rongzhen, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Yuan Zhengzhong, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Ma Qingsheng, Deputy Party Secretary of Guangxi Autonomous Region; Zhang Mujie, Deputy Director of People’s Congress in Guangxi Autonomous Region; Shen Yifang, Vice President of China Liquor Professional Association; Gao Jingyan, Secretary General of China Liquor Professional Association; Tao Jiachi, Director of China Liquor Professional Association; Chen Huiguang, Chairman of Political Consultative Conference in Guangxi Autonomous Region; Ding Tingmo, Deputy Party Secretary of Guangxi Autonomous Region; Pan Qi, Publicity Director of Guangxi Autonomous Region; Cao Bochun, Party Secretary of Guangxi Autonomous Region; and Li Zhaozhuo, Chairman of guangxi Autonomous Regional People’s Government. After Li Zhaozhuo visited the company, he said: “Xiangshan Liquor is sweet and fragrant”, which gave great care and encouragement to the company and effectively promoted its economic take-off.


  On May 28, 2010, the new base of Guilin Xiangshan Distillery Co., Ltd. located in the Industrial Park of southern Quanzhou County, started construction. The leaders of Guangxi Autonomous Region, Municipal Committee of Guilin City and municipal leaders of Guilin City attached great importance to the project and went to the company to provide guidance for many times, and even included the project into the government supervision project of Guangxi Autonomous Region. After the completion of the project, Guilin Xiangshan Distillery Co., Ltd. would become a modern enterprise integrating production, tourism, environmental protection and landscaping. In June 2014, the liquor-making workshop of the new base in Shui’nan produced liquor successfully. In 2015, all liquor-making workshops started all liquor-making equipment for the second round of trial production and the equipment commissioning of the packaging workshops completed smoothly. The trial production in March 2016 marked the gradual realization of the dream of making Xiangshan liquor into the NO.1 brand of China’s rice liquor.


  Guilin Xiangshan Distillery Co., Ltd. adheres to the culture of Jindong Group, and takes integrity as the enterprise life, and always strives to become NO.1 in market. Xiangshan Distillery provides the best service for the first-line market as the core value of the enterprise. Each employee’s spiritual pursuit is to love enterprise, love partners, love products, love marketing, love markets, and love enterprise brands.


  Guilin Xiangshan Distillery Co., Ltd. adheres to the people-oriented concept of employing, namely, “every employee is the brand of the enterprise”; respect the employee’s characteristics and give full scope to each talent; advocate “our enterprise is wonderful because of us”; stress enterprise spirit of “firm belief, tough will, step by step, and constant efforts to bring success”; build the brand new image of Xiangshan according to the standards of “high quality, high efficiency and strict requirement”; build Xiangshan Distillery into the largest production base of rice-fragrance liquor in China, and achieve the grand goal of providing consumers with lots of good liquor.

Guangdong Deqing Wubi Health Liquor Co., Ltd.

  Guangdong Deqing Wubi Health Liquor Co., Ltd., a time-honored enterprise, was founded by the Guan brothers, who were giants of medicine in South China, in 1905. It was known first as Guanfuyuan Liquor Workshop and later as Guanfuyuan Distillery. After the founding of the Republic, it was converted into state-owned enterprise in 1956 and was renamed as Shouwu Distillery in Deqing County and as Weilong Distillery in Deqing County. In 2001, it was acquired by Jindong Group. With a history of 110 years, the Company is now one of the largest private enterprises in Deqing.


  Guangdong Deqing Wubi Health Liquor Co., Ltd., a time-honored enterprise, was founded by the Guan brothers, who were giants of medicine in South China, in 1905. It was known first as Guanfuyuan Liquor Workshop and later as Guanfuyuan Distillery. After the founding of the Republic, it was converted into state-owned enterprise in 1956 and was renamed as Shouwu Distillery in Deqing County and as Weilong Distillery in Deqing County. In 2001, it was acquired by Jindong Group. With a history of 110 years, the Company is now one of the largest private enterprises in Deqing.


  Since “Guanfuyuan” liquor workshop was founded by the Guan brothers in 1905, the health liquor of Wubi series has boasted of a history of more than one hundred years. Wubi liquor is made with ancient recipes and methods that have been passed down from generation to generation. After persistent production exploration and tempering over a century, a set of special health liquor production technologies that combine modern science and traditional processes. Guided by pharmaceutical principles, medicinal materials are refined and concentrate of effective ingredients are extracted and prepared based on scientific formulas. This unique production process is rare in the country. The company fully adopts a modern production management mode and provides products that rank first among similar competitive products in terms of technological content and added value.

Hunan Yanfeng Liquor Co., Ltd.

  Hunan Yanfeng Liquor Co., Ltd. (hereinafter referred to as Yanfeng Liquor) formerly known as Hengyang Huiyanfeng Liquor Making Factory was established in 1958. It is a leading enterprise of liquor production in Hunan Province, a famous brand enterprise in China, and has won many provincial and national awards. In 2015, products of 50-Year Yangfeng Jiaoxin and Yangfeng Wangxiaowang won Silver Award in Spirits Selection by Concours Mondialde Bruxelles.


  Yanfeng Liquor has three treasures of “Aged Cellar Pool”, “Ancient Methods of Liquor Making”, and “Underground Liquor Cellar”. The 126 aged cellar pools owned by Yanfeng Liquor was founded in 1958, are the only cluster of cellar pools in Hengyang City and the most complete one preserved in Hunan Province, and are the only modern industrial heritage protection unit in Hengyang City. Yanfeng’s liquor-making process is a folk traditional skill, which originated in the late Qing Dynasty and early Republic of China. After several generations of practices and explorations, the process has been carried forward. In 2009, Yanfeng’s liquor-making process was listed into intangible cultural heritage in Hengyang City. Built in the 1950s, Yanfeng’s underground liquor cellar is an unduplicated natural liquor reservoir. With constant temperature and humidity, the underground liquor cellar sealed for 50 years has been turned into the “No.1 Underground Liquor Cellar in South Central China” under the care of Yanfeng liquor makers.


  Yanfeng Liquor adheres to Jindong Group’s cultural concept of “firm belief, tough will, step by step, and constant efforts to bring success”; inherits the traditional liquor-making technology and implements ISO9001 and HACCP22000 system operation in a standard manner; promotes the 6s management, focuses on quality technology fundamentals, innovates in liquor-making process, focuses on food safety in production; its product quality and brand image win the attention from all walks of life and widespread praise, and becomes a shining city name card of Hengyang – “Yancheng”. In September 2008, Ma Yong, Executive Vice President and Secretary General of Professional Liquor Committee of China Food Industry Association, led the liquor expert group to Hengyang City and organized a national Appraisal Meeting of expert group on high-grade Yanfeng liquor. At the Appraisal Meeting, the national-level experts decided: Yanfeng series of liquor had a special style and belonged to the superior product in the high-quality liquor.


  Main sales products: 50-Year Yangfeng Jiaoxin Series, Yangfeng 1958 Series, Yangfeng King Series, and Huiyanfeng Series.

Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.

Shangri-La Liquor Co., Ltd.

  Shangri-La Liquor Co., Ltd., founded in Diqing Shangri-La Economic Development Zone in January 2000, is invested by Jindong Group Jinliufu Investment Co., Ltd. (listed company in Hong Kong HK0472) and Diqing Prefecture Development Investment Group Co., Ltd.


  It specializes in research and development, production and sales of series of new highland barley wine and grape wine, cultivation and construction of relevant raw material base, its main leading products are new highland barley wine and grape wine of such brands as Dazangmi, Shangri-La, Tianlai, Hengmei, etc.


  In December 2004 it is identified as “Provincial Key Leading Enterprises for Agriculture Operation Industrialization and Agriculture Product Processing” by Coordination Leading Group of Agricultural Operation Industrialization of Yunnan Province, as well as the first batch of leading enterprises for agricultural industrialization.


  The Company has made outstanding contribution to industrial development of agricultural products, economic construction and social stability in Tibetan Region for 10 years.


  The Company has invested on factories in Shangri-La Economic Technical Development Zone of Diqing Prefecture, Qinghuangdao in Hebei Province and Yantai in Shandong Province successively, introduced technical experts for grape planting and brewing and grape wine production equipment at first grade at home and abroad, and has formed an annual output of 10,000t of highland barley wine and grape wine.


  Shangri-La Highland Grape Raw Material Base is located at the sides of Lancang River and Jinsha River Valley in Deqin County, Diqing Prefecture, where there natural environment is unique, filled with strong ultraviolet light, gravel and soil, original and pollution-free. It is a wine yard with the highest altitude and has the most remarkable feature in the world.


  The series of Shangri-La grape wine, since it was put into market in 2008, has been honored with more than 20 prizes in the grape wine quality prizes at home and abroad, and is praised as “Leading Production Zone in China” by domestic grape wine organization and industrial association, and reputed as “Grape Wine Irreproducible in Other Regions in the World” by Doctor Li Hua, who is honorary president of Grape Wine School of Northwest A&F University and “Grape Wine Awesome to the World” by Professor Xiu Deren, who is president of Grape Branch of former China Association of Agricultural Science Societies.


  “Shangri-La” grape wine and “Dazangmi” highland barley wine are on the list of ten top famous wine in Yunnan.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.


  “Research and Application of Production Technology of Highland Barley Wine” is honored with “Third Prize for Technical Invention” by the Government of Yunnan Province, and obtained national invention patent.

Jilin Shandong Shanxi Anhui Sichuan Guangxi Guangdong Hunan
Beijing

VATS Liquor Group boasts white liquor producers including Jinliufu Distillery Co., Ltd., Xiangjiao Liquor Co., Ltd., Zhenjiu Liquor Co., Ltd., and Lidu Distillery Co., Ltd. Seven liquor producers of VATS Liquor Group boast more than 50 years of history and are the private liquor enterprises that have the most members in the Liquor Committee of China Alcoholic Drinks Association, National Liquor Assessment Experts, National Senior Liquor Tasters, and National Senior Liquor Makers. VATS Liquor Group is the liquor group that owns the most well-known trademarks, well-known trademarks, famous trademarks, and China time-honored liquor brands, of which “Jinliufu” is a household name.In 2020, Jinliufu’s brand value reached RMB 51.365 billion.

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